Central city display

In the 1970s, on the main square of the former Titograd, the Beko department store was built in what was then a very modern architectural style. It had all the urban qualities being flaunted around the square at the time.   Forty years later, in the new millennium, the square was renovated and renamed Independence Square.

Today’s Podgorica, in the era of modern technologies, needs a contemporary Independence Square, able at any time to serve as a place for gathering, socialising and entertainment, with suitable aesthetics and functionality, while at the same time providing visitors with information on events and novelties in the city. That is why we, at ADMIRAL HOLDING, have decided to set up one of the largest LED SCREENS in the region at this spot, and which will bear the name it rightfully deserves in terms of its girth and location:  CENTRAL CITY DISPLAY. The former Beko department store, now the TP Centar Raznatovic shopping centre, has been crowned by the CENTRAL CITY DISPLAY, which has now gained the right to flaunt its urban shine.